Reiderstad Invest

Executive snapshot · 1 Jan – 8 Sep 2026

The year at a glance

The site has earned 5,594 organic clicks so far this year, and on the window we can compare it is well ahead of last year: 2,297 clicks from May to early September against 1,394 in 2025 (+65%), with average position up from 28.8 to 15.9. The concern is how many searches now end without a click. Google's AI Overviews answer more property questions directly on the results page, so August drew the same impressions as August 2025 from better positions but converted fewer of them (0.58% vs 0.72%). Monthly clicks slid from about 690 in spring to 406. The response is already under way: data-rich market articles and high-intent comparisons (best X, X vs Y) target the searches a short AI summary cannot settle. The site's "best agencies" searches earn 3.5–8.4% click-through, against 0.37% for a general question like is mallorca safe.

Organic clicks, year to date

5,594

— no full-year comparison — 2025 data starts 29 Apr

1 Jan – 8 Sep · 882.7K impressions · excludes ~245 gambling-spam clicks from 1–7 Jan

May – Sep vs 2025

2,297

+64.8% vs 1,394 · same dates, 2025

Ahead through July; August −19% vs Aug 2025

August clicks

406

-41.2% vs 691 · Apr–May average

Work shipped

58

37 new articles · 21 optimisation passes on 17 pages this year

Domain Rating

34

+3 vs 31 in Jan · 11 in Sep 2025

Movers compare 8 Jan – 7 Apr with 11 Jun – 8 Sep (90 days each; the start date skips the spam week). September covers 1–8 Sep only, so it is compared with 1–8 Sep 2025.

The year, month by month

2026 opened at a peak built through the last quarter of 2025 (1,080 clicks in November), and the first three months took most of it away. A gambling-spam attack at the turn of the year and the security breach that followed cut clicks to 523 in March. April and May recovered to about 690, and both months ran far ahead of 2025 (+274% in May). From June the line eased down again: 588, 504, then 406 in August, the first month to fall below the same month last year. That stretch carries the signature of AI search. Impressions stayed close to last year's, while fewer searchers clicked through because Google's AI Overviews now answer many property questions on the results page itself. Average position also drifted, from 12.9 in April to 18.9 in August.

What happened in January

Between 28 December and 7 January, the site ranked for Indonesian gambling searches (maxwin88, maxbet186 and similar) that pointed at /area/ and /crans-montana/, a page outside our scope of work. It was a hijack, not real interest: about 1,040 clicks landed on 28 December alone and about 245 more in January, nearly all from Indonesia. It stopped on 7 January. This report leaves those clicks out, so January shows 1,171 rather than Search Console's raw 1,416, and the year-to-date total is 5,594 rather than 5,839.

Month	Clicks	vs 2025	Impressions	CTR	Avg pos	New	Optimised	What shaped it
January	1,171	—	183,171	0.64%	11.8	0	0	Winter peak carried over from Q4 2025; spam clicks removed
February	913	—	141,030	0.65%	13.6	1	0	Security breach; first new article (NIE guide)
March	523	—	86,251	0.61%	15.8	6	0	Low point of the year; new content ramps up
April	690	—	98,955	0.70%	12.9	4	5	Recovery; first optimisation round
May	692	+274%	112,703	0.61%	14.5	3	1	Domain Rating peaks at 35
June	588	+147%	96,154	0.61%	14.2	5	3	Market-data cluster published
July	504	+58%	76,335	0.66%	16.5	5	4	Buyer-decision cluster; rental-law pages slide
August	406	−19%	70,437	0.58%	18.9	2	6	First month below 2025, on the same impressions
1–8 September	107	−29%	17,642	0.61%	19.0	11	2	Portals corridor cluster: 11 articles
Year to date	5,594	+65%*	882,678	0.63%	14.3	37	21	* May – 8 Sep only; 2025 data starts 29 Apr

Monthly totals are computed from Search Console's daily rows for the /area/ property, and average position is weighted by impressions. January excludes 245 spam clicks and 2,427 spam impressions on /crans-montana/. The New and Optimised columns count pieces by their publish or optimisation date.

By language — the Spanish pages took the heaviest loss

Every language lost ground, but not equally. The Spanish pages fell 84% from January to August (299 → 49 clicks), and most of that happened during the breach: they were already down to 92 by April and never came back. German and Swedish lost about two-thirds each. English held best (−53% on its spam-free January), and it now carries 54% of the site's clicks.

Language	January	April	August	Jan → Aug	Share, last 30 days
English	471	341	219	−53%	54%
German de/	241	150	86	−64%	21%
Swedish se/	165	111	54	−67%	14%
Spanish es/	299	92	49	−84%	12%

Pages are grouped by URL prefix. Page-level sums run a few clicks above the property totals because of how Search Console anonymises data. English January excludes the spam clicks on /crans-montana/.

Top performing pages

Fifteen pages carried the year, and every one of them was already live before 2026. safest-places-to-live-in-mallorca leads with 469 clicks at position 5.5. The German rental-law guide is close behind at 444 and still earns the best click-through of any large page (1.90%). The pages that held through the second half are the ones worth building on: rental-laws-mallorca earned exactly as much from May to August as from January to April (91 and 91) while the site fell 34%, and best-neighborhoods-to-live-in-palma grew 43 → 57. The steepest faders are the market forecast (168 → 70) and the Spanish agencies page (216 → 108).

Page	Clicks	Impr	CTR	Pos	Jan–Apr	May–Aug
safest-places-to-live-in-mallorca/ Optimized	469	49,980	0.94%	5.5	252	208
de/mietgesetze-auf-mallorca/	444	23,328	1.90%	7.7	242	194
es/mejores-empresas-inmobiliarias-de-mallorca/	331	48,270	0.69%	16.0	216	108
mallorca-property-market-forecast/ Optimized	240	86,324	0.28%	5.4	168	70
relocating-to-mallorca-from-the-usa/ Optimized	208	26,934	0.77%	9.6	107	97
de/die-besten-immobilienunternehmen-auf-mallorca/	203	18,060	1.12%	33.2	102	97
buying-a-property-in-spain-with-cash/ Optimized	195	12,428	1.57%	7.0	122	73
rental-laws-mallorca/ Optimized	187	35,907	0.52%	8.5	91	91
es/leyes-de-alquiler-en-mallorca/	148	8,297	1.78%	6.6	109	39
es/impuestos-sobre-la-propiedad-en-mallorca/	128	16,090	0.80%	7.9	85	42
best-neighborhoods-to-live-in-palma/ Optimized	103	12,587	0.82%	11.1	43	57
best-real-estate-companies-mallorca/ Optimized	98	40,232	0.24%	21.0	59	38
exploring-el-terreno-palma/	98	4,675	2.10%	7.0	47	49
cost-of-buying-property-in-mallorca/ Optimized	97	34,059	0.28%	14.6	71	23
de/touristenvermietungslizenz-auf-mallorca/	95	8,121	1.17%	6.9	76	19

Year to date, 1 Jan – 8 Sep. Jan–Apr and May–Aug are four-month click totals; the site as a whole went 3,297 → 2,190 (−34%) across the same two halves, so anything better than −34% held up better than the site. The Optimized tag marks pages we rewrote in 2026. /crans-montana/ is left out: 245 of its 246 clicks this year came from the January spam.

Biggest movers — first 90 days vs last 90 days

Page	8 Jan – 7 Apr	11 Jun – 8 Sep	Change	Pos Δ
es/mejores-empresas-inmobiliarias-de-mallorca/	196	66	−130 (−66%)	−5.7
mallorca-property-market-forecast/ Optimized	158	45	−113 (−72%)	+2.4
de/mietgesetze-auf-mallorca/	186	101	−85 (−46%)	−0.5
es/leyes-de-alquiler-en-mallorca/	91	20	−71 (−78%)	+1.5
de/touristenvermietungslizenz-auf-mallorca/	65	11	−54 (−83%)	+6.4
buying-a-property-in-spain-with-cash/ Optimized	98	47	−51 (−52%)	−1.4
de/grundsteuer-auf-mallorca/	54	4	−50 (−93%)	+8.0
relocating-to-mallorca-from-the-usa/ Optimized	41	66	+25 (+61%)	−2.3
de/mallorca/	0	23	+23 (new)	−3.8

Pos Δ is the change in average position. A lower position is better, so a negative Pos Δ (green) means the page moved up. Several pages lost clicks while their position improved (the Spanish agencies page gained 5.7 places and lost two-thirds of its clicks), which is the pattern AI Overviews leave behind: the ranking holds, the answer appears above it, and the click never comes.

Top search queries

The single most valuable ranking of the year is the mallorca head term: position 2.6 across 5,384 impressions for 69 clicks. It is also the clearest example of AI search at work: it kept its position through the summer and earned just 1 click in August. Commercial intent in Spanish and German is the steadiest demand the site has: inmobiliarias mallorca (41), mejores inmobiliarias mallorca (29 at position 3.8) and seriöse immobilienmakler mallorca (26, with a 4.1% CTR). The el terreno family adds up to 66 clicks across three variants.

Query	Clicks	Impr	CTR	Pos
mallorca	69	5,384	1.28%	2.6
inmobiliarias mallorca	41	3,929	1.04%	10.4
el terreno palma	38	2,211	1.72%	9.0
branded reiderstad invest	33	1,351	2.44%	3.5
crans montana	29	5,184	0.56%	13.5
mejores inmobiliarias mallorca	29	835	3.47%	3.8
seriöse immobilienmakler mallorca	26	629	4.13%	10.6
el terreno	18	1,764	1.02%	8.6
buying a property in spain with cash	16	624	2.56%	2.5
branded reiderstad invest mallorca	15	417	3.60%	2.5
mejores inmobiliarias palma de mallorca	13	154	8.44%	4.5
inmobiliaria mallorca	12	6,296	0.19%	21.2
is mallorca safe	11	2,944	0.37%	6.6
bo på mallorca	10	360	2.78%	9.5
el terreno mallorca	10	546	1.83%	8.0

Year to date, 1 Jan – 8 Sep. branded = contains "reiderstad": 49 branded clicks this year in total, with the brand name ranking between 2.5 and 3.5. Left out: maxbet186 and maxbet186 slot (241 clicks), the January gambling spam. inmobiliaria mallorca (singular) has 6,296 impressions at position 21.2, the largest untapped query in the table. crans montana comes from a page outside our scope of work (see Q4 priorities).

Country breakdown

Spain brought 2,004 clicks, more than a third of the year, followed by Germany (902) and Sweden (818). Sweden is the most engaged market relative to its size, at a 1.20% CTR, the best of the five largest. The USA is the mirror image: 149,850 impressions, the second-largest audience, at an average position of 8.9, but only a 0.30% CTR and 446 clicks. American searchers see the site more often than anyone except the Spanish and click it least.

Country	Clicks	Impressions	CTR	Avg pos
🇪🇸 Spain	2,004	280,727	0.71%	16.8
🇩🇪 Germany	902	104,143	0.87%	18.5
🇸🇪 Sweden	818	68,349	1.20%	13.2
🇬🇧 UK	518	109,976	0.47%	14.9
🇺🇸 USA	446	149,850	0.30%	8.9
🇨🇭 Switzerland	97	8,900	1.09%	13.2
🇦🇹 Austria	84	6,507	1.29%	11.9
🇳🇱 Netherlands	61	14,651	0.42%	10.0
🇫🇷 France	58	7,069	0.82%	9.6
🇨🇦 Canada	57	8,690	0.66%	8.7

Year to date, 1 Jan – 8 Sep. Left out: Indonesia (234 clicks, 228 of them on /crans-montana/ during the January spam) and a handful of spam clicks from Cambodia and Thailand.

Traffic sources & AI search

Organic search brought 5,093 sessions this year, 58% of all visits, and it is where the real readers are: 39% of those sessions were engaged, averaging 44 seconds each. The newer channel is AI. AI assistants sent 290 sessions, 248 of them from ChatGPT. As AI search grows, it is becoming a source of visits in its own right. Direct traffic looks large at 3,002 sessions, but only 6% of it was engaged, at 7 seconds on average. That is mostly automated traffic, not people, so it is left out of the growth story.

Organic search sessions

5,093

39% engaged · 44s per session

AI assistant sessions

290

ChatGPT 248 · Gemini 34 · Claude 8

Total sessions

8,715

includes 3,002 direct sessions, mostly automated

Market forecast engagement

54s

per reader, on 319 views · the site's data page

AI search referrals

AI source	Sessions	Engaged	Engagement rate	Avg time
chatgpt.com	248	70	28%	19.9s
gemini.google.com	34	5	15%	1.9s
claude.ai	8	3	38%	8.1s

ChatGPT referral sessions read for 30 seconds on average (75 sessions, 44% engaged), comparable to organic search. That makes AI citations worth earning, not just tolerating.

Where readers spend their time

The pages that hold readers longest are the dense, practical ones. The German rental-law guide keeps readers for 84 seconds, the Spanish rental-licence guide for 96 and the Swedish buying-costs guide for 144. mallorca-property-market-forecast, the site's market-data page, holds readers for 54 seconds across 319 views. It is also the most-seen page in search (86,324 impressions at position 5.4) with one of the lowest click-through rates on the site (0.28%). Its figures are exactly what an AI Overview summarises, so the task is to make the click worth making.

Page	Views	Active users	Engagement per user
rental-laws-mallorca/	936	901	12.7s
safest-places-to-live-in-mallorca/	428	373	22.0s
de/mietgesetze-auf-mallorca/	421	369	84.1s
tourist-rental-licence-mallorca/	384	377	16.8s
mallorca-property-market-forecast/ Data page	319	268	54.3s
es/mejores-empresas-inmobiliarias-de-mallorca/	302	283	20.9s
buying-a-property-in-spain-with-cash/	210	173	40.5s
de/die-besten-immobilienunternehmen-auf-mallorca/	187	164	29.0s
relocating-to-mallorca-from-the-usa/	183	163	46.7s
es/leyes-de-alquiler-en-mallorca/	167	138	62.0s

GA4 property 482659233, exported manually. Window: 1 Jan – 11 Sep 2026, three days longer than the Search Console window. Channels are grouped from session source and medium: organic search is Google, Bing, Ecosia, DuckDuckGo, Yahoo and Qwant; AI assistant is ChatGPT, Gemini and Claude. rental-laws-mallorca tops the views but reads at 12.7 seconds, because it includes the spring bot traffic flagged in the July report. That traffic cleared in August.

Backlink profile

Authority is the part of the year that grew and then stopped. Domain Rating rose from 31 in January to a peak of 35 in April and May, and it has held at 34 since June (up from 11 in September 2025). Four genuine links arrived this year, the best being mallorca.com (DR 53) and einforma.com (DR 66). That is not enough to move pages that sit on page 2. The depth numbers have gone the wrong way: Ahrefs now finds 47 ranking keywords, 10 of them in the top 3, down from 170 and 29 in January.

Domain Rating

34

+3 vs 31 in Jan · peak 35

Keywords in top 3

10

-19 vs 29 in Jan

Organic keywords

47

-72% vs 170 in Jan

Live referring domains

406

— spam-link churn makes the raw count unreliable

Genuine links earned in 2026

Domain	DR	First seen	Why it matters
Genuine einforma.com	66	9 Aug 2026	Spanish company registry; a credibility signal for a Spanish firm
Genuine host.io	58	2 May 2026	Domain-information directory listing
Genuine mallorca.com	53	6 Jul 2026	The island's main portal, on-topic with real traffic
Genuine gobmallorca.com	49	22 Apr 2026	Mallorca-relevant local site

Ahrefs snapshot of 10 Sep 2026 (subdomains mode); January figures from the 15 Jan 2026 snapshot. Every month since spring, most newly found referring domains have been link-farm spam, and those are left out of the table. Domain Rating has not moved because of them, but the raw backlink and referring-domain counts swing with the churn, so Domain Rating is the stable measure.

LinkedIn

LinkedIn has become a place where people respond. Monthly reactions doubled from 44 in April to 89 in August on impressions that rose a more modest 25% (1,263 → 1,574), so each post now draws more engagement. June was the one quiet month (328 impressions). Followers grew steadily, from 615 to 635. That is real but slow growth, and the gap to close in the fourth quarter is turning engagement into follows.

Reactions, 30 days

89

+102% vs 44 in April

Impressions, 30 days

1,574

+24.6% vs 1,263 in April

Followers

635

+20 vs 615 in April

30-day window ending	Impressions	Reactions	New followers	Total followers
18 Apr	1,263	44	4	615
18 May	1,599	59	8	621
20 Jun	328	17	3	625
18 Jul	1,405	55	12	634
19 Aug	1,574	89	4	635

LinkedIn page analytics as reported in each monthly report (30-day windows, within a day or two of the Search Console windows). Before April, LinkedIn was only tracked in 7-day windows, so January to March are not comparable and are left out.

Pinterest

Pinterest is the fastest-growing channel of the year. Monthly impressions tripled from 6,214 in March to 18,420 in August, and the audience grew from 3,870 to 14,230. Saves, the metric that keeps paying because saved pins resurface, rose from about 20 a month in spring to 73. The commercial gap has not closed: over the whole period Pinterest sent 42 clicks to the website from 57,000 impressions, and August's 7 was lower than June's or July's 10.

Impressions, 30 days

18,420

+196% vs 6,214 in March

Total audience

14,230

+268% vs 3,870 in April

Saves, 30 days

73

+248% vs 21 in March

Outbound clicks, Mar–Aug

42

4 · 3 · 8 · 10 · 10 · 7 by month

Pinterest "Overall performance" as reported in each monthly report, in 30-day windows ending 19 Mar, 18 Apr, 18 May, 20 Jun, 19 Jul and 18 Aug. Audience and engagements were first tracked in April.

Work delivered in 2026

This year we have published 37 new articles and run 21 optimisation passes on 17 existing pages. The articles were built as clusters: area guides, market data, the buying process, buyer decisions, island comparisons and, from September, the Portals corridor. The mix is built for AI-era search: original market data and high-intent comparisons and rankings, the questions a short AI summary answers poorly. The rewrites were chosen each month by a Search Console audit that flags pages losing traffic, ranking just off page 1 or drawing impressions without clicks. This section reports how that work has performed, including where it has not yet paid off.

New articles

37

Optimisation passes

21

Pages optimised

17

How the optimisations performed

The eight pages first optimised before July earned 166 clicks in the month before their rewrite and 110 in the last 30 days. That is −34%, exactly in line with the site's −34% over the same windows. Three beat the site, one matched it and four trailed it. The rewrites have kept these pages level with the tide but have not lifted them above it. The clearest wins: rental-laws-mallorca (18 → 21 clicks, position 10.1 → 8.1) and the price-per-m² guide (3 → 6). The clearest miss: cost-of-buying-property-in-mallorca fell from position 12.8 to 27.0 after its April rewrite. Eight passes from mid-August onward are too recent to judge.

Page	Optimised	Why it was flagged	Clicks, month before	Clicks, last 30 days	Position	vs site
rental-laws-mallorca/	6 Apr · 13 Jul	Traffic decline · low CTR · near page 1	18	21	10.1 → 8.1	Beat site
mallorca-property-market-forecast/	14 Apr · 18 May · 21 Aug	Position drop · low CTR	16	9	7.1 → 7.2	Trailed
cost-of-buying-property-in-mallorca/	17 Apr	Traffic decline · position drop	12	6	12.8 → 27.0	Trailed
tourist-rental-licence-mallorca/	18 Apr	Position drop	9	8	9.4 → 27.9	Beat site
safest-places-to-live-in-mallorca/	28 Apr	High impressions, low CTR	54	35	4.3 → 7.5	Trailed
relocating-to-mallorca-from-the-usa/	2 Jun · 3 Jul	Traffic decline · near page 1	32	18	8.2 → 9.8	In line
best-real-estate-companies-mallorca/	9 Jun	Near page 1	22	7	14.6 → 20.6	Trailed
highest-property-prices-per-square-meter-in-mallorca/	22 Jun	Traffic decline · low CTR	3	6	5.7 → 7.8	Beat site
why-buy-luxury-property-in-illetas-mallorca/	25 Jul	Position drop	0	3	18.1 → 23.2	Small base
best-marinas-in-mallorca-for-high-end-luxury-living/	31 Jul	Low CTR · near page 1	5	4	10.8 → 16.6	Small base
best-neighborhoods-to-live-in-palma/	11 Aug	Low CTR · near page 1	12	14	8.4 → 8.8	Too early
how-to-get-residency-in-mallorca-for-non-eu-4-steps/	11 Aug	Low CTR · near page 1	6	6	8.9 → 7.0	Too early
mallorca-property-prices-2026-prime-market-guide/	16 Aug	High impressions, low CTR	1	0	6.7 → 11.6	Too early
best-areas-to-live-in-mallorca/	21 Aug	Near page 1	4	1	15.0 → 29.8	Too early
buying-a-property-in-spain-with-cash/	21 Aug	High impressions, low CTR	18	14	6.7 → 6.1	Too early
puerto-portals-mallorca/	2 Sep	Traffic decline · position drop	3	2	18.8 → 20.9	Too early
reasons-for-buying-property-in-santa-catalina-palma/	7 Sep	Low CTR · near page 1	0	0	8.7 → 9.1	Too early
Pre-July group (8 pages)			166	110	—	−34% vs site −34%

"Month before" is the full calendar month before a page's first 2026 rewrite; "last 30 days" is 10 Aug – 8 Sep. "vs site" compares each page's change with the site's change over the same pair of windows. Pages with more than one pass are listed once, at their first pass. Passes after 10 Aug overlap the comparison window, so they are marked too early.

How the new articles performed

The 27 new articles we can track in Search Console have earned 56 clicks and 10,941 impressions between them, and twelve have earned at least one click. Two are ranking properly: retiring-to-mallorca (25 clicks, position 9.6) and mallorca-property-prices-by-area (10). The rest split two ways. Some sit beyond page 1 (living-in-bendinat at 43, living-in-serra-de-tramuntana at 32, best-villages-in-mallorca at 29). Others rank on page 1 for searches almost nobody makes (living-in-son-vida-mallorca at position 6.0 on 232 impressions all year). For the March and April articles, now five to six months old, that is longer than the usual ramp. The first group needs authority; the second needs sharper keyword targets.

Article	Cluster	Published	Impressions	Clicks	Latest pos
Retiring to Mallorca: The Complete Guide for International Buyers	Area & lifestyle	18 Apr	1,759	25	9.6
Mallorca Property Prices by Area: 2025–2026 Market Guide	Market data	14 Apr	1,880	10	15.9
Getting Your NIE Number in Mallorca: Step-by-Step Guide	Buying process	Feb	1,898	5	20.2
Old Town vs Santa Catalina: Where to Buy Property in Palma	Buyer decision	1 Mar	225	3	13.8
Mallorca Property Statistics 2026: 12 Numbers That Define the Market	Market data	9 Jun	635	3	6.1
10 Best Areas to Buy Property in Mallorca (2026 Guide)	Buyer decision	19 Jul	308	3	17.8
8 Mallorca Property Market Drivers Shaping Prices in 2026	Market data	23 Jun	168	2	5.8
Living in Palma's Old Town: The Definitive Guide for Buyers	Area & lifestyle	6 Mar	204	1	6.0
Mallorca vs Menorca vs Ibiza: A Side-by-Side Comparison	Island comparison	2 Jun	29	1	7.2
Living in Serra de Tramuntana: A Complete Guide for Property Buyers	Area & lifestyle	23 Mar	926	1	31.8
Mallorca Property Prices 2026: A Structured Market Guide	Market data	22 May	977	1	10.0
Cost of Living in Mallorca vs US: A Guide for American Buyers	Area & lifestyle	27 Apr	582	1	7.6
Living in Bendinat: The Ultimate Guide	Area & lifestyle	6 Apr	553	0	43.1
10 Best Villages in Mallorca for Living, Buying, and Slow Days	Island comparison	24 Jul	317	0	29.0
Living in Son Vida Mallorca: Complete Guide for International Buyers	Area & lifestyle	18 May	232	0	6.0
Properties for Sale in Mallorca: Where to Find Exclusive Opportunities	Buyer decision	31 Mar	75	0	29.3
Mallorca Southwest vs North: Which Region Should You Buy In?	Buyer decision	16 Jul	48	0	1.0
Mallorca vs Menorca Property: Which Island to Buy In	Island comparison	11 Aug	45	0	18.0
Palma vs Son Vida: Which Mallorca Location Suits Your Buyer Profile?	Buyer decision	13 Jul	36	0	20.7
Living in Cala Major: The Complete 2026 Guide	Area & lifestyle	7 May	15	0	5.8
ROAIIB Mallorca: What the New Real Estate Register Means for Buyers	Buying process	14 Mar	12	0	8.1
Domestic vs Foreign Buyers in Mallorca: What the 2025 Rebalancing Means	Market data	22 Jun	9	0	5.3
Apartment vs Finca in Mallorca: How to Choose for €1M+ Buyers	Buyer decision	31 Jul	7	0	9.0
How to Buy Property in Mallorca: A Step-by-Step Guide	Buying process	16 Aug	1	0	34.0
Property Supply in Mallorca: 5 Reasons It Stays This Tight in 2026	Market data	12 Jun	0	0	—
Portals Nous Buying Costs: What Sits On Top of the Asking Price	Portals corridor	Sep	0	0	—
Portals Nous vs Bendinat: Which Southwest Address Fits Your Buyer Profile	Portals corridor	Sep	0	0	—
Portals corridor: 9 further articles	Portals corridor	Sep	—	—	—
Mallorca Property Taxes: The 2025 Guide for International Buyers	Buying process	8 Mar	—	—	—

Search Console totals from publication to 8 Sep 2026. "Latest pos" is the average position in the most recent month with impressions. The September Portals corridor articles are too new to measure; one March article shows no figures while we confirm its live address.

Priorities for the fourth quarter

🇪🇸

Rebuild the Spanish pages first — they lost 84% since January

Spain is the site's largest market (2,004 clicks this year), and its language pages took the heaviest loss: 299 clicks in January, 49 in August. Most of the fall came during the breach and never recovered. es/mejores-empresas-inmobiliarias-de-mallorca went from 196 to 66 clicks between the first and last 90 days, es/leyes-de-alquiler from 91 to 20, es/comprar-una-vivienda-en-efectivo from 53 to 5. Start with an indexing and language-tag check across the es/ pages to confirm Google still pairs them with their English originals. Then refresh the five largest Spanish pages with 2026 facts.

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Put authority behind the pages already written

The new articles are indexed, but they either sit beyond page 1 or rank for searches with almost no volume. Domain Rating has held at 34 since June, four genuine links were recorded all year, and keywords in the top 3 fell from 29 to 10. More articles at the same authority will land in the same place. For the quarter, aim for two genuine, Mallorca-relevant links a month, pointed at the pillar pages (how-to-buy-property-in-mallorca, best-areas-to-buy-property-in-mallorca, relocating-to-mallorca-from-the-usa). Then link every new article into them.

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Double down on what AI Overviews cannot replace

AI Overviews are the main reason clicks fall even where rankings hold. August matched August 2025's impressions (70.4K vs 69.3K) from a better position (18.9 vs 25.5), yet clicks fell 500 → 406. The searches that still convert are commercial and comparative: mejores inmobiliarias palma de mallorca earns 8.4% click-through and seriöse immobilienmakler mallorca 4.1%, against 0.37% for is mallorca safe. Keep weighting the calendar toward data-rich market reports and best X, top Y and X vs Y articles. Then restructure the ten highest-impression pages so their opening lines carry the figures an AI summary can cite, while the depth stays on the page (area-by-area tables, the full report) so the click is worth making. The market forecast alone has 86,000 impressions at 0.28% and holds the readers it does get for 54 seconds.

Also on the table · Crans-Montana

The Crans-Montana pages have not been part of our work, yet searches for crans montana brought 5,184 impressions at an average position of 13.5 this year, mostly to the Swedish guide. If Reiderstad Invest wants to grow its Swiss offer, it is an open topic we can take on with the same data-led approach.

Ready to accelerate?

You're on Basic Omnipresence. This year built the library: 37 new articles and 21 rewrites. It also showed where the ceiling is. New pages are indexed but have not yet reached the positions and searches that bring clicks, and Domain Rating has held at 34 since June. What moves them now is authority and reach. Growth doubles the monthly output and adds a newsletter. Scale adds media outreach, the press placements that earn the links these pages are missing.

Your current plan

Basic Omnipresence

€860 /month

4 new blog posts per month
4 page optimisations per month
4 LinkedIn + Facebook posts
Monthly growth reporting

Recommended next step

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€1,499 /month

Everything in Basic, doubled
8 new posts + 8 optimisations / month
8 LinkedIn + Facebook posts
1× CRO newsletter / month (on-brand template, fully managed)
Monthly growth reporting

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Full orchestration

Scale

€2,999 /month

Everything in Growth, plus:
4 newsletters / month + 1 segmented newsletter to target audience
Media outreach — press placements to grow brand presence
Monthly growth reporting

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digital@marcus-aurelius.com · +34 601 157 034